Advisor Brands | Hybrid RIA

At RFG Advisory, we specialize in helping our partner advisors create their brands, develop insightful marketing strategies and bring their visions to life. And we’ve seen time and time again that these tools really do fuel growth. Our partner advisors have leveraged their expertise combined with carefully crafted marketing tools to establish thriving, growing practices.

Our Partner Advisor Success Stories

StrongHer Money

StrongHer Money was created to help advisors more successfully prospect and connect with their female clients. Studies indicate that women crave more financial education, that they feel left out of the conversation with their advisor and that they more often than not leave their advisor if they become widowed or divorced. So we created an entire new brand to overcome those challenges. Leveraging social media, in-person educational seminars and building a bridge to the next generation — StrongHer Money is an advisor growth engine. In its first year alone, Chris Cipolla met with more than 200 female prospects leveraging StrongHer Money. This brand tackles growth differently — by giving females access to the relationships and resources that help achieve their financial goals.

Stronger Money Is a Wealthie Award Finalist

StrongHer Money Site

Homer Meverden

Sable Point Wealth Management

Michael Heckman had long-standing ties to his Western Michigan community. In fact, his grandfather had been the keeper of the Big Sable Point Lighthouse. Through the creation of the Sable Point brand, Heckman was able to create a practice that genuinely reflects who he is and what he’s passionate about.

Sable Point Wealth Management Site

Blake Wealth Management

Blake Wealth Management Site

Steadfast Personalized Investment Platform

When Rick Wedell joined RFG Advisory as Chief Investment Officer in 2016, he wanted to enrich RFG Advisory’s service offering with an institutional-caliber, client-focused investment platform. Steadfast was created to serve RFG partner advisors and today the robust platform allows advisors to customize the asset management of their client portfolios without spending their valuable time on portfolio management day-to-day.

Steadfast Personalized Investment Site

Woodbury, Tennessee

Stones River Wealth Management

Ethan Campbell had deep roots — eight generations deep — in Cannon County, Tennessee. Yet, he worked in a 100% captive environment where personal brand expression was not allowed. He knew he could build a thriving practice by leveraging his connections to the community. Which is exactly what he’s doing with Stones River Wealth Management.

Stones River Wealth Management Site

GFG Wealth Advisors

GFG wanted to position themselves as advisors keenly focused on helping families build, grow and protect wealth. We helped them create a brand aimed at their target demographic and also highlighted their independence as essential to helping them personalize their services to meet each family’s unique needs.

GFG Wealth Advisors Site

Four Seasons Wealth Management

Four Seasons is the product of passion. Steve Wedel’s passion. After three decades in the business, he didn’t decide to slow down. Steve decided to channel his passion into his new, independent practice and grow on his own.

Four Seasons Wealth Management Site

Landscape Wealth Advisors

Landscape is another outstanding example of a former wirehouse advisor embracing independence to create and brand a practice based on their personality, their message and their promise to clients.

Landscape Wealth Advisors Site

ETA Investments and Tax Advisors

ETA was another brand to build a bridge between the past and the future. Founded as a tax practice, it evolved into a wealth management firm with strong Northern Kentucky roots.

ETA Investment and Tax Advisors Site