We partner with both male and female Advisors to deepen the knowledge, resources, and community they need to confidently engage and serve women as they navigate life.
Together, we empower women to live financially fearless—supporting clients through real change with real solutions built on a foundation of financial education, a strong peer network, and content designed to inspire connection.
Women are expected to inherit $30 trillion in investible assets by 2030.1
They’re driving decisions, leading households, launching companies—and they’re looking for Advisors who understand their unique challenges, opportunities, and goals.
1 McKinsey & Company, Women as the next wave of growth in US wealth management, 2020
Share of stock market wealth women investors will control by 2030 1
Women who change their Advisor within the first year after inheriting wealth 2
Women who seek financial advice during or after a divorce 3
1 McKinsey & Company, Women as the next wave of growth in US wealth management, 2020
2 Forbes, 3 Reasons Women Are Well-Positioned To Acquire And Lead Financial Practices, 2024
3 U.S. Census Bureau, Marriage and Divorce Data Tables, 2024
As one of the most financially influential and fastest-growing market segments, women are leading with confidence and seeking Advisors who can match their momentum—those ready to build real relationships and drive meaningful conversations.
Who StrongHer Money® Supports
StrongHer Money® was built with the intention to help Advisors serve the most powerful, growing, and dynamic segments of the wealth management landscape. This program equips you to connect meaningfully with:
CEOs, executives, business owners, and rising leaders. These women are building wealth, making decisions, and seeking Advisors who respect their time, goals, and complexity. They want a partner who can speak their language and support their ambition.
Navigating life’s biggest changes such as death, divorce, caregiving, or retirement requires more than technical advice. Women in transition need empathy, stability, and a clear financial path forward. StrongHer Money® helps you become the Advisor they can trust when everything else feels uncertain.
Today’s female clients are savvy, informed, and no longer settling for transactional relationships. They want Advisors who listen deeply, deliver relevant insights, and offer solutions that reflect their real lives. This program empowers you to do exactly that.
The StrongHer Money® Ambassador Program is a robust platform designed to help Advisors intentionally grow their business by better supporting and connecting with women—one of the most dynamic and financially powerful client segments.
Learn what drives women and build the confidence to connect with empathy and insight.
Access pre-designed, plug-and-play tools created to help both male and female Advisors grow intentionally by better serving women clients.
Subscribe for the latest insights, tools, events, and resources—delivered directly to your inbox.
All investing involves risk, including loss of principal. There is no guarantee the investment process will lead to profits. Past performance of any security or strategy is no guarantee or indication of future results or performance. Market conditions change continuously.
Securities offered by Registered Representatives through Private Client Services. Member FINRA / SIPC. Advisory services offered by Investment Advisory Representatives of RFG Advisory, LLC (“RFG Advisory” or “RFG”), a registered investment advisor. Private Client Services and RFG Advisory are unaffiliated entities. Advisory services are only offered to clients or prospective clients where RFG Advisory and its representatives are properly licensed or exempt from licensure. No advisory services may be rendered by RFG Advisory unless a client agreement is in place.
RFG Advisory is an SEC-registered investment adviser. SEC registration does not constitute an endorsement of RFG by the Commission, nor does it indicate that RFG or any associated investment advisory representative has attained a particular level of skill or ability.
RFG Advisory Part 3, Form CRS, RFG Advisory Form ADV, Part 2A, Investment Advisor Public Disclosure, RFG Advisory Privacy Policy.
The Registered Representative(s) of PCS referenced on this website may only conduct securities business in the states in which they are currently registered. For a list of a Registered Representative’s current registered states, please visit FINRA’s BrokerCheck.
Insurance products and services are offered through a number of insurance providers, including RFG Solutions LLC, an affiliated company of RFG Advisory.
Site Design by ProperExpression
